You can sense the north in the Brand Design for Gunhild Archer. As a counselor from Norway, she embodies a Scandinavian vibe in many ways. The rough climate and nature stand in contrast to the high standard of living and the emphasis on personal wellbeing. Her goal was to create a cozy space for her clients, just like a shelter on a rainy autumn day where you feel safe. To come back to the contrast however, her methods are merely for the brave of heart, those who want to dive deep within their own psyche and really get to the core of things. Strong images and minimalism reflect that approach in the design. No fluff is needed, just the essentials. The piercing eye as a logo tells about Gunhild Archer’s uncompromised focus on the client as well as her ability to clearly analyze whatever is in front of her. Every problem is a new mystery she loves to help to resolve and this is represented by four different runes that bring the taste of ancient Norse wisdom to the brand.
Gunhild Archer, Counselor