The Art of Completion is a personal blog about inspiration, motivation, self-empowerment, emotional wellbeing, and embracing every aspect of yourself. It certainly is an art form to create some sort of completion and balance in one’s life. The aim was to create a soft and gentle, yet strong and visually compelling Brand that has a kind of zen feeling to it. The logo features simple shapes, the circle representing completion balanced by a horizontal element, both in soft colors. The brand colors are many different shades of pastel tones to represent all the different aspects of life that flow into each other. Another central element is the image style for social media and the webpage. Strong, minimalistic, and on the point, images are used to depict each particular message. The images evoke clear emotions and transport the viewer directly into a certain feeling space.
The Art of Completion, Inspirational Blog